Encourage fitness
What about people who worry that entertainment has a negative impact on their workouts? Minor points out, “There is a lot of judgment in our industry about how hard people are supposed to work out and how often. We have guidelines coming from the office of the Surgeon General, ACSM and the AHA [American Heart Association] … and most of the population hasn’t even come close to meeting the least stringent of these guidelines. There would be a tremendous public health benefit if we could help get people up to just the minimum recommended levels. I’d much rather have many people exercising a little instead of a few hard bodies exercising a lot.”
Tony Garcia, vice president of BroadcastVision, Agoura Hills, Calif., maker of wireless-TV and music entertainment systems (www.broadcastvision.com), concurs. “If you look at the percentage of people who would stick with their exercise programs while working out at a moderate level and using an entertainment system versus those who would stick with it when working out at a very intense level with no entertainment system, you would find much better results with the first group.”
Make fitness convenient
According to IHRSA, more than 11 percent of exercisers quit their fitness center simply because they do not have enough time in the day to make it to the gym.1 The reality is that after work and sleep, people are left with an average of nine hours of free time each day. Even with this limited amount of free time, people are spending an average of eight-and-a-half hours each day consuming media such as the Internet and TV. This leaves an average of 24 remaining minutes to engage in other leisure activities.2
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